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ObjectivePreliminary DesignsTypefaceFinal LockupBrandon Kingston a photographer from the United Kingdom recently commissioned me to design a logo for his company BK Photo With his logo Brandon was looking for something simple sleek and timeless but also creative and unique in order to appeal to a higher caliber of clientele Because of this I decided it would be idea to avoid cliche concepts like icons of cameras and lenses Brandon puts a focus on branding himself so I wanted to design something that reflects himself Whenever I do any kind of personal branding work I always look at the person’s name and initials first to see what can be created with those items After spending some time staring at and playing with the letters B and K I realized that if you slice a couple of portions out of the letter B it creates a K in the center I really liked how this logo looked so I did a quick search to see if any other designer had already thought of this and sure enough they did So unfortunately I had to scrap that idea and see what else I could do After putting in some more time and effort I finally came up with a concept that I liked even more than the original idea It included taking a lowercase B and K and merging them into a fluid unit It takes a bit of imagination to recognize that the curved lower portion of the right side represents the bottom of the K but this was really the only option I could come up with that would make for a fluid design where the B and K merge together as a u Choosing a type for this logo considering its geometric shape was a little tricky I liked how it looked with the wording to the right of the iconic mark but something about it didn’t look right to me I think it’s because the entire lockup doesn’t seem to flow quite well I eventually decided it would be best to take the word “PHOTO” and place it beneath the iconic mark but in a very light weight and with the letters having some space between them This way the icon can be the main focus and draw the attention of the viewer Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazoncom As an Amazon Associate I earn from qualifying purchases Read affiliate disclosure here.

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